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Friday, March 11 • 10:40am - 11:25am
Pushing out the Positive -- Plymouth's Initiative for the Big World of Social Media

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Gary Maestas, Superintendent, Plymouth Public Schools, will begin the presentation with a discussion on how Plymouth Public Schools was dealing and struggling with social media, where we wanted to go with our social media presence, how we decided to open up our network to social media, and finally how we came about developing our social media initiative.

The presentation will continue with Emily Goonan, Media & Communications Specialist for Plymouth Public Schools. Emily will go into the details of our social media initiative and take you into the world of Plymouth’s presence in the “big bad world of social media.” Emily will portray our presence in Facebook, Twitter, Instagram, and Google Plus.

We will talk about how we stay focused on the positive, how we deal with the negatives, and how we try to stay ahead of the game.

We will also talk about our branding effort -- getting people to know who we are. How we use social media for promoting our brand awareness in trying to reach the young adults, parents, our Plymouth community. How we focus on providing valuable and useful content and making sure our content supports our brand image.
Emily will review tips and tricks educational administrators and staff can use when posting in social media.

We will end with Julia Colby, Plymouth Technology Coordinator, who will talk about our social media guidelines for staff.



Speakers
avatar for Julia Colby

Julia Colby

Technology Coordinator, Plymouth Public Schools
Plymouth Public Schools, Technology Coordinator | MassCUE Board Member | Love working with staff who are passionate about technology.
avatar for Emily Goonan

Emily Goonan

Media & Communication Specialist, Plymouth Public Schools
Team - Plymouth Public Schools: Superintendent of Schools, Gary E. Maestas, Ed.D. Media & Communications Specialist, Emily Goonan Technology Coordinator, Julia Zangl Colby Lead Presenter: Emily Goonan
DG

Dr. Gary E. Maestas

Superintendent of Schools



Friday March 11, 2016 10:40am - 11:25am
328

Attendees (34)